Watch Movement Explained from a Minimal View

Below is a link to an article that covers the various movements with a short paragraph for each section. Defiantly worth 2 minutes of your time if you can spare it.





Which Wrist Watch Movement (Mechanism)?

Deciding on the W1V2 movement


‘If I like the way the watch looks, an off the shelf movement can be perceived as a bonus. It’s probably accurate, robust, and easy/cheap to service. I’ve tried to care deeply about having an interesting movement, but in the long run, if it runs accurately and robustly, I’m happy.’ – Caraptor, Member

Unless you have a spare millions pound available or a wealth of resources/experience too hands, you will not be able to create your own high calibre movement. With this in mind I aim to do what the vast majority of watch company’s do and utilise an off the shelf watch manufacturer’s movement.

Mechanical or Quartz

Two types of movements exist, Mechanical movements and Quartz movements.

Mechanical movements are traditionally used in luxury watch brands and use a mechanism to produce the time. These movements can be automatic (the user provides the energy via wearing the watch) or self-winding. The movements also can produce a ‘tick’ noise which some people prefer or a ‘sweep’ motion. The ‘sweep’ motion is the seamless transition between seconds, the smoother the sweep, the better quality of movement.

A Quartz movement is electronic, battery driven and uses quartz crystal. An electric oscillator synchronises with the pulsating quartz to produce a precise frequency and therefore time.

A quartz movement has electronics at its core, W1V2 will have an analogue feel and this should continue to the core. There is nostalgia to be had for the subtle sound of a ‘tick’ sound verse the visual effects of a smooth running second hand. With an automatic mechanical movement, you do not need to replace the battery or wind up the moment. Although It is advised that a mechanical watch is serviced regularly.  An automatic movement with a ‘tick’ second hand will be chosen for W1V2.

Manufacturer of Movement 

Various movement manufactures from around the world exist, the following are three that are held in very high regards in the watch industry: Ronda (Japanese), Seiko (Japanese), and ETA (Swizz). These

Chinese movements have been given a bad name, but companies such as Seagull who produce the ST2130 (a clone of the well-respected ETA 2824-2) are raising the bar. The ST2130 is an automatic mechanical movement that some people are using the replace their broken existing movements and given its proven reliability, this looks like a promising option the W1V2 movement.

Link for the Seagull St2140 vs the ETA 28242:






Logo Concept



The logo is a vital representation of the brand and yet this is an area that has been ignored. Would the brand better be displayed as M.I.L or MIL or Made In Leyland? Also, what format should this be in? Simple text, a shape or a combination? These are issues that will be addressed over the coming weekend.

The images above a nice and clean concept created by a quality Graphic Designer from MP Design, who was playing around with the idea. All credit for this work so far goes to him and I will be trying to create a final logo from this.

MP Design –

Made In Leyland

5 Reasons Why Prototyping and Development Will Make you Happy

1. Perspective – The greatest CAD render in the world will not replicate a tangible object that you can hold or touch. Tiny physical details can be seen and interactive issues can be highlighted, these areas can be missed in the virtual space. – In Summary: Saving you time buy not reworking features and details that would have otherwise been missed.

2. Financial – This overlaps with previous points, but it is so important that it deserves its own heading. With any multiples of component order, the higher quantity, the greater the saving. When you commit to this order you must ensure that the part is as perfect as possible, otherwise you will have unusable/faulty items. Obviously not every item will be perfect, which is why we have revisions. By producing prototypes and developing your item as much as possible, you will eliminate far more error then if you were not too. – In Summary: Short term delay in production for development will save you more money and time in the long run.

3. Development – Due to the soft property of the 3D printed material (usually a type of plastic: PP/PLA) it can be modified quickly and easily via a needle file or abrasive. Also, if an item is required to be altered with material added, its much quicker to re-print the part verses ordering the new part from a manufacture that will be take a lot longer and cost much more. Typically, a 3D printed watch component will cost between 5 and 15 pence in material cost. – In Summary: By doing this you save time and money.

4. Market Research – It is far easier to get honest and natural user feedback on a physical object verse an image on a screen. A quick and reactive statement can be given by a potential user if they can interact with an object – In Summary: This will give you priceless information on what the end users require/expect from your item and what it currently lacks.

5. To Aid Support – If you are looking for investors, crowd funding or to show a future buyer. You will always increase your chances of getting that support if you have a physical object that they can hold. Furthermore, if it is a prototype then it is easy for them to see the developments made instead of showing them a rushed final design.  – In Summary: Your journey to the end goal of a final product will also be sped up by aid and support. This can be in form of expertise or financial and this chance of aid increases with a prototype.

Made In Leyland

What Makes a Luxury Wristwatch?

From various sources I have deduced that three defining factors give a wristwatch luxury.

Prestige -From a wristwatch perspective, this is an expectation of quality which can only be obtained over many years. The greater and grander the history, the greater the prestige and thus this is a major factor in the price you pay.

Watch Housing/Body – This section clearly separates the luxurious from the standard. The aesthetics, material, finish and build assembly all define the tangible product that represents the brand. Mass manufactured plastic will always loose too machined stainless steel. Precious metals and stones will always add value.

Ultimately many variants define the base value of a watch, but by using the very best in all areas an superior watch will always be produced.

Movement – This is the mechanism inside the watch.

Watch company’s spend millions on producing their own in-house movements and this alone can justify the price. Using a basic industry respected movement will get a basic appreciation, but these movements can vary from £20 to £200 and limit the maximum price a watches final price.

5 Points why You’re Watch Trumps a Smartwatch?

W1V2 - Made In Leyland
Concept Wristwatch assembly

They do far more than you could ever dream your conventional watch could do. A microcomputer on your arm doesn’t have the most space to interface with, but still a convenient midpoint between you and your smart device.
There is a place for the smart watch but it shouldn’t replace the traditional mechanical wristwatch.

  1. Power – The basic and most important function for a watch is to tell the time. The most popular Apple Watch cannot go more than 18hours without having to be recharged. This 18hours is a best case scenario – after a year or two of use this usage time will decrease, this is because over time battery’s degrade. A typical mechanical wrist watch battery will last 2 years and kinetic or Automatic watches do not require battery’s.
  2. Value – Initial outlay is high specifically for the top end smart watches that utilise precious metals, yet to date you do not see these holding or increasing in value. History has shown us that watches of the prestige’s brands often hold or increased in value.
  3. Desuetude – Built in obsolescence of the smartwatch takes the form in software that will inevitably outgrow the hardware of the device (usually after 2 years if you’re lucky). Thus, making it slow, laggy and not being able to perform its functions properly.
  4. Fashion – Wearable technology is the new buzz word, but will the trend compete with tradition? A dress watch compliments a suit, would smart watch look in place? Smart watches already have precious metal coating and it’s only a matter of time until they introduce precious stones. Currently there is far much more choice to suite you with a tradition wrist watch. 
  5. Choice – Recently smart watches have started to outsell Swiss watches. This is more likely to do with the high end of the market. For those of you who do not have £500 and upwards to spend on a watch, a mechanical watch will be far more affordable and you will will have a hundred fold more choice. 

This post was created because of this article from CNN on why people prefer their mechanical watches to the Apple Watch.

Should Wearable Technology Challenge the Wristwatch?

From this BBC article, it is clear that wearable technology is an increasingly relevant utility in our ever technology driven lives.

“There is no need for a watch in these modern times” some might say and whilst in part true I would dare to suggest the opposite. There is every need for a luxury watch in these modern times because the wristwatch is timeless.

Today your smart phone is arguably being used less as a traditional phone and more for it’s other utilities such as internet based services, camera and music player. The same can also be said for the wristwatch which has a primary function of telling the time but is equally worn to compliment your attire.

“It gets more to do with status the older they get.” – The BBC Article

This is the whole concept of a luxury wristwatch and therefore they will always have place in the modern world.

So, Should Wearable Technology Challenge the Wristwatch?

Although some brands are tinkering with smart watches (Tag-Heuer for example), ultimately, they do not need to challenge as they are two separate pieces of technology that share the same function.

Like a vintage Rolls Royce or Bentley being compared to be new Ford Fiesta packed to the brim with technology – there is no replacement for class.

Link for source article below:

1. W1V2 Wristwatch

W1V2 is a wrist watch brand targeting the modern watch market. Precision engineered components that are hard anodised have been used to produce a quality British assembled product.

The images below show proof-of-concept for the assembly method. An improved aesthetic version is in the process of being manufactured and will utilise the same double O-ring sealing design.

The W1V2 concept was also test fitted for each component to address any errors discovered with regards to ergonomics and function. Errors found included missing second indicators on the dial face and the movement stem failing to stand proud of the hour hand.

A further aesthetic to be addressed in the next version of W1V2 is the matching of the strap colour to the watch body. As seen above it was difficult to pair the natural grey of the hard anodised watch body to a strap of the same colour and so in the next version an all-black anodised body (and dial face) will be manufactured to create a uniform design. A suitable crown has also been identified and sourced and this will completed the sub-sea capability of the watch to survive depths of 100 metres minimum.

As the final version of W1V2 is being produced, a suitable watch-box and packaging is being researched and an online presence is being nurtured.